Why hemp?

by HempLove co-founder, Loré Botha

Hemp is superior to cotton as natural fibre alternative because of three main reasons;

It requires half the amount of land to cultivate hemp vs cotton. Hemp remediates the soil and uses 10 times less water than a cotton crop. But despite the obvious ecological reasons why hemp is an incredible textile, we’ve dug a little deeper to explain what you can expect from a hemp garment.

The first Levis jeans were made from hemp , due to it’sdurability and wide availability. Since thenhemp started to die out and countries banned this innocent and multipurpose crop. A few decades later and this promising crop is making a comeback in a fashion industry where the focus is on slower, quality products that are ethically sourced.

Hemp fabric has many different characteristics that make it unique and adaptable to various climates.

  • Breathable and airy

We mean it, it feels light and comfortable. You can go out in style, confident that you will be comfortable while looking stylish and elegant.

  • UV protective

Hemp has UV protectant properties, to you can be assured that when you spend a day out in the summer sun, your long sleeve shirt or dress will keep you protected from the sunny rays.

  • Durable

Hemp has been used for centuries, because of it is such a durable textile. You can be certain that your hemp garment will last you a few years, which is so much better than buying a cheap fast fashion item that can’t be worn after five washes.

  • Absorbent

We know the frustration of sweaty armpits while wearing a nice white collar shirt. Luckily hemp is an incredible textile that is more absorbent than most other textiles, so you don’t have to face any embarrassing sweety marks whilst wearing a classical linen outfit.