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Founders Note

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April 2019

Being proudly South African women, who grew up travelling through Africa, we have a long-awoken passion in us to make a difference in the continent that gave our life meaning. Now we finally have the chance to start something, something that will move people. Because that is what we strive to do – to move people.

It’s a big challenge. And one that we are willing to accept.

You see, sustainability goes far and wide, and much deeper than we perceive it to be. It is not a marketing gimmick. Sustainability and transparency goes hand in hand and cannot be separated from each other.

At Hemp Love, we see sustainability as a lifestyle, that requires constant effort and improvement. From the food you eat, the clothes you wear, the skincare products you use to the décor used in your home. It lies in every choice you make.

To live a life with meaning and to find meaning in the small things that we overlook in today’s fast paced lifestyles. The beauty in living a conscious life, is that you start playing a role in society. That role is to change people’s perceptions and to create awareness about how to live more sustainably and more aware. We are not talking about sustainability from a marketing point of view or as a new social status to put on your Instagram bio, we are talking about making an improvement, how little it might be, to your every day life. And that is how we, Hemp Love,  go through our daily lives, striving to be better than the day before, toward others and our planet.

Being in the cannabis industry in South Africa since the start of 2018, we’ve seen the massive potential that the plant can offer and the difference it can make.

We have taken up the challenge to educate, inspire and lead in the best manner we can to show people that the world is changing – and through transparency and open, honest marketing we can slowly help to shift the nature of the fashion and skincare industries in Africa. We look forward to giving the international markets a taste of the quality and niche products that our expanded continent can offer.

With Love

Lorè & Lara

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