Lorè & Lara
To live a life with meaning and to find meaning in the small things that we overlook in today’s fast paced lifestyles. The beauty in living a conscious life, is that you start playing a role in society. That role is to change people’s perceptions and to create awareness about how to live more sustainably and be more aware. We are not talking about sustainability from a marketing point of view or as a new social status to put on your Instagram bio, we are talking about making an improvement, how little it might be, to your every day life. And that is how we, as HempLove, go about our daily lives, striving to be better than the day before, toward others and our planet.
Being in the cannabis industry in South Africa since the start of 2018, we’ve seen the massive potential that the plant can offer and the difference it can make.
We have taken up the challenge to educate, inspire and lead in the best manner we can to show people that the world is changing – and through transparency and open, honest marketing we can slowly help to shift the nature of the fashion and skincare industries in Africa. We look forward to giving the international markets a taste of the quality and niche products that our expanded continent can offer.
Lorè & Lara
We truly aim to have all our buttons made from organic matter such as wood, shells and bamboo to ensure we carry sustainability through every detail of our garments. We are always on the hunt for sustainable and innovative companies who focus on the supply of recycled or natural based trims to ensure we deliver a high quality, sustainable product.
It is our responsibility to educate and create awareness about industrial hemp and its uses on local, national and international platforms. We have formed collaborations with companies such as Invegrow, the first licensed company in Malawi to cultivate industrial hemp. During this collaboration we educated local women how to weave handbags made from hemp twine and how they can create an income for themselves with these newly learnt skills.
We aim to form many more collaborations with likeminded entities to give back to communities and to improve quality of lives of women and children in Africa in a honest, humble and respectful way.
We believe that transparency is the key to our company’s success and we have gained our clients trust by doing so. Since Africa is starting to come on board with cannabis legalization and licenses being awarded for the cultivation of industrial hemp in South Africa, Zimbabwe, Malawi and various other countries in Southern Africa, we hope to be sourcing our raw fibers from no other place than Africa in the near future. By doing this we have complete traceability of the fibers to pin point the exact origin of the fibers.
At this stage we are sourcing our fabrics from a local company called Hemporium, who import their fabrics from reputable suppliers in China. When it comes to hemp, Chinese supply means good quality, because they have been cultivating and manufacturing hemp for centuries and never banned the crop.
Once the fabrics arrive in our warehouse, we send it to a local dye house known as Zamfos. We also use a lot of of our fabric for our natural dye processes for our SLOW collection. All the garments are designed by Lara Blevi, our co-founder. The manufacturing is done by a CMT called Victorian Stitch, with whom we’ve worked closely and have built a good relationship. We are very involved in the manufacturing process and all quality control checks are done in-house.
We hope to have our own manufacturing process in the near future, but for now we are proud of what we’ve built thus far and we always strive to improve. One thing we certain of, is we are transparent and we are really passionate about job creation in South Africa and will continue to support local companies in our supply chain and not move towards cheap manufacturing in Asia or else where. We are a South African brand and we strive to protect the fashion industry in our country
HempLove has developed natural dye techniques to dye garments for our SLOW collection. This process includes sourcing plant waste from farmers and restaurants in the Western Cape. Creating value from waste and educating people on these old traditional techniques is something we take to heart.
Our fabric consists of blends of predominantly hemp, with smaller amounts of cotton or silk for softening purposes. Our goal is to replace these blends and to manufacture our garments out of pure hemp and hemp and bamboo blends in the near future, since these two plants have the smallest ecological footprint in terms of the required hectares of land, the impact on the soil, water demands and pesticide requirements. These are factors that are often over looked or covered up in the cotton industry.